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The Athletic and Fubo Team Up for Sports Streaming
Plus, Netflix's Ad Tier Sees Growth
Welcome to The TV Room. Your weekly digest of television, streaming, and digital media insights that matter.
This week we're covering:
🏈 The Athletic Joins Fubo for Sports Streaming
📈 Netflix’s Ad Tier Sees Growth
🎥 Creative Spotlight: Fiverr - “Nobody Cares: The Musical”
📢 Amazon Ads’ New Capabilities
Fubo and The Athletic Change Sports Streaming
The Athletic has named Fubo its first official live TV streaming partner, transforming how sports fans consume media.
Key aspects of this partnership will include:
Fubo’s live sports content integrated into The Athletic's live game blogs
Co-development of new product features to build a unique user experience
Custom in-content modules providing relevant game information
Fubo streams over 55,000 live sports events annually, many in 4K. This deal connects Fubo to The Athletic's large audience of dedicated sports fans.
"This partnership brings together The Athletic's unrivaled sports journalism and Fubo's dynamic live content, enhancing the way fans engage with sports."
This collaboration comes at a pivotal moment for both companies. The Athletic, acquired by The New York Times for $550 million in 2022, has been expanding partnerships to diversify its revenue.
Meanwhile, Fubo is navigating an increasingly crowded sports streaming market, recently securing an injunction against the Venu sports streaming venture.
Together, The Athletic and Fubo aim to set a new standard for integrated sports content and streaming experiences.
Read More:
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TV Industry Updates
Netflix's ad tier growth: Netflix reported its ads plan accounted for over 50% of signups in available countries.
Local TV struggles: S&P Global Ratings downgraded four of six major TV station groups.
Streaming perks: Retailers like Kroger and Walmart are adding streaming services to their membership programs.
French AVOD expansion: TF1+ signed aggregation deals with Arte and A&E Television.
Stay up to date on the latest in TV advertising by joining our Slack community!
Creative Spotlight: Fiverr - “Nobody Cares: The Musical”
Fiverr released a humorous ad campaign, “Nobody Cares: The Musical,” emphasizing the importance of human creativity in the age of AI.
The Details:
The ad, directed by Shushu E. Spanier, featured an over-the-top musical format, with cameos from 'Corporate Bro' Ross Pomerantz and Fiverr's CEO Micha Kaufman.
Fiverr released a report alongside the ad revealing that 63% of freelancers now use generative AI tools.
The ad’s tagline embodied its message that AI’s value depends on the talent and creativity of its users.
What We Loved: The campaign's use of musical comedy to tackle a serious tech topic struck a perfect balance between entertainment and message delivery.
Marketing Mix
Full-funnel focus: Amazon Ads unveiled new capabilities to help advertisers consolidate signals across channels.
Influencer concentration: Brands are favoring larger influencers with 500,000+ followers.
Privacy certification: A new UK nonprofit is developing the first regulator-approved privacy compliance certification for ad tech.
In-game expansion: Major in-game ad platforms are rolling out support for non-Unity game engines to expand inventory beyond mobile.
Gen Z tunes: Spotify research shows brands can connect with Gen Z through live music events.
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