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Your Social Ads, Now Streaming
Plus, see how Santa's favorite soda has flip-flopped.
Welcome to The TV Room. Your weekly digest of television, streaming, and digital media insights that matter.
This week we're covering:
📺 Roku Wants Your Social Ads
📡 Google TV Can’t Be Stopped
🎥 Creative Spotlight: Pull-Ups - “Build BIG KID Confidence”
🎅 Santa’s New Soda Fix
Roku is making TV advertising more accessible than ever by transforming social media posts into TV ads—for free.
Partnering with ad tech company Spaceback, Roku is covering production costs for brands using its self-service ad platform through the first quarter of 2025.
The idea is simple: take your best-performing social media content and repurpose it for TV without spending a dime on creative production. For many businesses, this opens a door that was previously out of reach.
Robert Fowler of Go Fast Campers, an early adopter, saw his Roku ads deliver triple the site traffic of his other paid campaigns.
It’s a strategic push to attract 20,000 new advertisers by next year, especially small and midsized businesses.
Roku Ads Manager, launched last September, offers affordable tools that help smaller brands dip their toes into TV advertising—a space often dominated by those with bigger budgets.
The timing couldn’t be better. Roku’s Q3 platform revenue grew 15% year-over-year, topping $1 billion. As the most-watched streaming TV platform in the U.S., Roku is well-positioned to capture a significant share of the $5 billion projected to shift into TV advertising in the next few years.
For brands looking to turn social content into a living-room-sized opportunity, Roku may just be the nudge they needed.
Read More:
[Webinar] TV Advertising, Reimagined
Welcome to the future of TV advertising! As digital transformation and streaming shift consumer behavior, traditional TV has become costly and harder to measure, leading many brands to redirect ad budgets to digital channels with clearer, outcome-based metrics.
When:
Tuesday, January 14th, 10:00 AM PST | 1:00 PM EST
Webinar:
TV 2.0–Drive Better Outcomes with the Next Evolution in TV Advertising
Why Attend?
Leverage TV 2.0’s advanced capabilities to precisely target audiences and measure success.
Activate campaigns with a platform that uses AI-driven optimization for improved ROI.
Maximize both top and bottom-of-funnel results through non-skippable, in-view ads reaching 100M U.S. households.
Prepare for the future of TV advertising and gain a competitive edge by learning from early adopters
TV Industry Updates
More ads incoming: Google TV is expanding its ad placements, now featuring ads below the Continue Watching section.
Game show gamble: Amazon Prime Video is hosting new game shows like "Pop Culture Jeopardy!" to create more engaged advertising opportunities.
Agency shakeup: Yum Brands has moved its media business to IPG's new bespoke unit Team Accelerate, ending its relationship with Wavemaker.
CTV facelift: EDO and DoubleVerify's Scibids are teaming up to optimize CTV programmatic buying using viewer engagement data.
Media fraud: Ozy Media CEO Carlos Watson has been sentenced to nearly 10 years in prison for defrauding investors by falsifying the company's revenue.
Stay up to date on the latest in TV advertising by joining our Slack community!
Creative Spotlight: Pull-Ups - “Build BIG KID® Confidence”
Pull-Ups launched a new marketing campaign featuring animated characters Terd and Yureen to portray the realistic challenges of potty training.
The Details:
The campaign moved beyond the typical "fun, fast, and easy" messaging to address potty training difficulties with honesty and empathy.
Terd and Yureen brought a mix of thoughtful care and energetic optimism to a 30-second ad, wrapping it up with the classic "I'm a big kid now" jingle.
The campaign ran everywhere millennial and Gen Z parents are—on TV, streaming, online videos, retailer sites, audio, and social media.
What We Loved: The playful, humanized bodily functions added humor and relatability, connecting with parents in a fresh way while normalizing the messy side of potty training.
Marketing Mix
Santa's soda switch: Pepsi launched a social campaign featuring Santa Claus opting for Pepsi Zero Sugar over his traditional choice of Coke.
Haleon's soccer score: Haleon partnered with US soccer to become their official consumer healthcare product partner through the 2026 FIFA World Cup.
AI ad backlash: New research from NIQ reveals that consumers find AI-generated video ads annoying compared to traditional advertising.
NFL's new play: The NFL partnered with Betches in a strategic content partnership to expand its audience among younger, female fans.
The TV Room is your go-to source for staying ahead in the world of television and digital media. Want to chat about these stories with other industry pros? Join our Slack channel to continue the conversation.