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The Brave New World of Bespoke Ad Loads

The Brave New World of Bespoke Ad Loads

Plus, Cracker Barrel's CMO claps back

Paramount Puts It All in the Octagon

Paramount Puts It All in the Octagon

Plus, 818 Tequila toasts the "little treat" aesthetic

Sinclair’s Not-So-Subtle Moves to Juke the FCC

Sinclair’s Not-So-Subtle Moves to Juke the FCC

Plus, e.l.f. puts beauty on trial, but shouldn't they look in the mirror?

Is All Ad Attention Good Attention?

Is All Ad Attention Good Attention?

Plus, Liquid Death is putting fantasy football on the chopping block

Turns Out, Ad Support Really Pays Off

Turns Out, Ad Support Really Pays Off

Plus, Spotify's pushing a real page-turner

Is It Lights Out for Late Night?

Is It Lights Out for Late Night?

Plus, the bullish move to market milk to Gen-Z

Cannes Just Can't Stand Cheaters

Cannes Just Can't Stand Cheaters

Plus, the FTC's latest rule is DOA

OpenAI Can’t Get Past the Gates

OpenAI Can’t Get Past the Gates

Plus, Coors is keeping weddings chill with a cool new tux

From Mad Men to the Age of Agentic

From Mad Men to the Age of Agentic

Plus, the new official tea of Arizona, NE

Imagine a Marketing Plan With Guaranteed Outcomes

Imagine a Marketing Plan With Guaranteed Outcomes

Plus, is the adult beverage market all tapped out?

A Dynamic Duo Just Locked Down 80% of CTV

A Dynamic Duo Just Locked Down 80% of CTV

Plus, what's that? Ads in my app?

Advertisers Say 'So Long' To Linear TV

Advertisers Say 'So Long' To Linear TV

Plus, TripleLift presses play on pausable ads.

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